The preferred embedded insurance solution for European fitness operators
Seamless, revenue-generating insurance solutions purpose-built for fitness chains across Europe. Enhance your membership proposition while unlocking compliant, scalable and recurring income streams.
Purpose-Built for Scalable Fitness Platforms
IAM is designed for growth-oriented fitness groups operating at scale. The solution integrates directly into the membership acquisition journey.
Seamless Integration
Embeds directly into the membership acquisition journey, transforming insurance into a structured commercial component of your core offering.
Recurring Revenue
Create incremental recurring revenue while strengthening overall member value. Scalable income that grows with your platform.
Zero Complexity
Standardised, repeatable model aligned with platform-level operations. Introduce a regulated, high-quality product without adding operational complexity.
How It Works
Three simple steps to transform your membership platform into a revenue-generating insurance distribution channel.
Integrate
Connect IAM to your membership platform. Our solution integrates seamlessly into your existing sign-up flow with minimal technical effort.
Offer
Insurance is presented as part of the membership journey. Members see a clear, compliant and compelling protection offering at the right moment.
Earn
Generate recurring revenue per enrolled member. Full commercial oversight with transparent reporting and scalable income streams.
Backed by Established Insurance Capacity
IAM is structured in collaboration with established and reputable European insurance carriers, ensuring compliance, transparency and long-term stability.
Multi-Jurisdiction Compliance
Designed to meet regulatory standards across multiple European jurisdictions.
Institutional Underwriting
Backed by experienced insurance specialists with deep expertise in European distribution models.
Transparent Governance
Full oversight of underwriting strength, governance and operational robustness.
Powered by Specialist Insurance Brokers
IAM combines modern embedded distribution technology with deep institutional insurance expertise. Our specialist brokers bring decades of European insurance experience to every partnership.
Regulated & Licensed
Fully regulated insurance intermediaries operating under European insurance distribution frameworks and supervisory standards.
Deep Market Expertise
Specialist brokers with extensive experience in European embedded insurance, affinity programmes and fitness sector distribution.
Dedicated Partner Support
Every fitness operator is supported by a dedicated team of insurance professionals who understand your business and your members.
European Coverage
IAM operates across key European markets, with a growing footprint designed to support fitness operators wherever they are.
Active
Coming Soon
Frequently Asked Questions
Everything you need to know about integrating IAM into your fitness platform.
Ready to Transform Your Membership Platform?
Join Europe's leading fitness operators who are already generating incremental revenue through embedded insurance.